Bobo’s whole proposition is that they’ll make the cake you want. So the design question wasn’t really visual — it was how do you guide someone to their dream cake without drowning either them or the bakery in back-and-forth.
We mapped the key offerings first: standard designs, decor cakes, and fully custom work. To reduce friction and protect the team’s bandwidth, we designed a flow that routed low-ticket enquiries through the website while sending premium custom orders to a WhatsApp consultation with a human. The team’s time was the real constraint, and the flow had to respect that.
The site introduces the brand through rich visuals and an editorial layout that blends storytelling with clear calls to action, using playful typographic accents and soft colour to echo the tone of a premium but friendly cakery.
From a UX standpoint the goal was clarity and containment: making sure users knew what was available, what the process was, and what to expect. That meant clear tiering of product types, up-front pricing indicators, and contextual guidance embedded in the order flow.
On the back end the team runs Shopify. We streamlined their product architecture, adjusted theme code for speed, and tidied the CMS setup so they could update offerings without technical support.
The result is a brand-forward storefront that scales the custom consultation process without losing the personal touch Bobo is known for.
See it live at bobocakery.com.