A brand refresh and a Framer website for Freestand, who build sampling solutions for FMCG brands across India.
I’d designed Freestand’s original logo back in 2021, so coming back to the same brand years later with a studio behind me was a strange and satisfying loop to close. The refresh kept what still worked and rebuilt the rest around a business that had grown considerably in the meantime.
See it live at freestand.in.