Listen was an AI startup that was a bit early for its time. It wanted to build an emotional AI product — something that interpreted your conversations and helped you be more present and aware.
This was a challenging brief. A machine that reads emotions and tells you how to behave could very easily be seen as dystopian, clinical, or invasive. So we built the brand and the interface to feel friendly, and to feel like a tool.
I worked on the brand identity, and on the UI design for the iOS app.
As a team, we managed to create an identity and an app experience that felt coherent, and that carried the tone of the product across every touchpoint.
