These are some bookmarks I made at South Park Commons, for the SPC library.
They were my contribution to visual design at SPC, and they’re built from assets already in the brand system rather than anything invented for the occasion — the monogram, the type, the illustration and image treatments were all there. The work was choosing among them and deciding what a bookmark, specifically, should do.
A bookmark is an unusual object to design. It is tall and narrow, it is seen edge-on more often than face-on, and it spends most of its life inside a book with only an inch showing. So the top of the card carries the identity and the bottom carries the call — “What are you curious about?”, “Want to invent the future?” — and the long middle can be given over entirely to image.
